Bet on Red During the 2024 Sturgis Motorcycle Rally

Will you be rumbling into the Black Hills for the 2024 Sturgis Motorcycle Rally?

Do you know what you want to see while you are here?

We have put together a list of “must see and do” attractions throughout the Black Hills to ensure that your visit is as lucky as your stay with us.


The Sturgis Motorcycle Rally is one of the world’s largest and most well-known motorcycle events. The first rally was held on August 14th, 1938 with a race consisting of 9 participants. Then from 1939-1941, the rally did not take place because of gas rationing in support of the war efforts, however in 1942 the Sturgis Motorcycle Rally returned for good. Since then, the rally has formed to the great event that it is today.


While the dates vary from year to year, the 84th Sturgis Motorcycle Rally will be held from August 2-11, 2024. However, people also tend to come well before and after the rally to enjoy all the beauty that the Black Hills has to offer.


Stay in the heart of the Hills and minutes from many popular tourist destinations, with us. Our resort features three hotels, a newly renovated casino, FLYT Steakhouse by Alpine Inn, FLYT Nightclub, Marco’s Pizza, Made Market, Proudly Serving Starbucks, and Earl of Sandwich.

Located in historic Deadwood, we are the hottest full-service casino and resort. Whether you come to get lucky or simply to enjoy the natural beauty of the Black Hills, there is always something for everyone at Cadillac Jack’s® Gaming Resort!

If you are looking for hotels in Rapid City, we recommend our five hotels at WaTiki® Indoor Waterpark Resort. Onsite is a full waterpark, Sliders Bar and Grill, the Bistro Bar, Starbucks, and Perkin’s Restaurant and Bakery. In addition, Hotel Alex Johnson features historic beauty that will leave you speechless, along with an onsite Starbucks, Paddy O’Neill’s Irish Pub, and Juniper at Vertex Sky Bar.


The Black Hills of South Dakota has an abundance of activities for you to enjoy when you visit. We are located only 49 miles from Mount Rushmore, 53 miles from Crazy Horse, and 13 miles from Sturgis.

Other Black Hills highlights include: Devil’s Tower National Monument, Badlands National Park, Custer State Park, Needles Highway, Spearfish Canyon, Historic Deadwood, and Iron Mountain Road.

Here is a map of the best route to take in order to view the above destinations starting at Cadillac Jack’s® Gaming Resort and ending in Sturgis! We are excited to get lucky with you soon and help you to book a room! Are you ready to Bet on Red?